Shear Miracle Organics uses only the purest ingredients available to achieve a professional salon result. It is our promise to never sacrifice either professional quality or organic purity. We truly came to believe in how essential pure products really are when we learned that our skin, the body's largest organ, absorbs up to 70% of what is put on it. Because of this, Shear Miracle Organics products contain only ingredients which are proven to be beneficial to both hair and body. In fact, all of our products are VEGAN, GLUTEN-FREE, GMO-FREE, ALL ORGANIC and Peta and Leaping Bunny CRUELTY-FREE Certified. In our opinion for a product to be truly "organic," it needs to be made with only 100% certified organic or wild-crafted ingredients.