NOW is still family owned as it has been from the beginning. El Richard started the company in 1968 and the entire family has contributed to the success of NOW.
It is sometimes difficult to believe that NOW has been providing natural health products for more than 40 years. Looking back at the history of our company, we have made many commitments, including the commitment made by Elwood Richard in his health food store back in 1968 to offer our customers exceptional value. During this time, we have experienced tremendous growth and expansion. We have progressed from a family-run health food store to a leader in the nutritional supplement industry. We have fought for the rights of consumers to use dietary supplements. And through it all, we have never lost sight of our mission to provide value in products and services that empower people to lead healthier lives.